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Overview
The Double Degree in Business and CNM is offered
jointly by the NUS Business School and the
Faculty of Arts and Social Sciences.
In today’s global environment, the line separating communications & media
studies and business is blurring, and often graduates from communications and
media programs are expected to perform tasks that entail business training—e.g.
market analysis, marketing campaigns—while business graduates are expected to
know how to effectively communicate with a company’s publics, manage a crisis
or chart out technology trends.
Likewise, in today’s converging media environment, communication professionals
are expected to have a broad range of knowledge and creative skills—from critical
thinking and excellent writing to the ability to create publications, websites
and other interactive environments. Combined with modules in new media and communication
management, CNM’s modules in visual and game design seek to enrich student’s experience
and prepare them for this converging field.
NUS’ Business programme prepares students for managerial leadership in the global
economy. Its broad-based curriculum benefits from the comprehensive academic breadth
and intellectual intensity of our national university. Articulate students that
embrace technology will find good fit in this CNM and Business double degree programme
that promises to nurture an attractive breed of media-savvy business professionals.
The double degree program (DDP) offers six choices for students:
- BBA(Hons)/BSocSci(Hons) – a double honours degree programme
- BBA(Hons)/BA – a single honours double degree programme
- BSocSci(Hons)/BBA – a single honours double degree programme
- BBA(Acc.Hons)/BSocSci(Hons)- a double honours degree programme
- BBA(Acc.Hons)/BA- a single honours double degree programme
- BSocSci(Hons)/BBA(Acc)- a single honours double degree programme
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